Mountaire Farms - Custom Private Label


Why Private Label Chicken?
RECOGNITION Identity - Your label effectively differentiates your company and your standards - no competitor carries your brand, and no other brand is associated with the quality you deliver. Acceptance - The more places your label appears in your store, the more you build your customers' awareness and encourage them to try your brand. Storewide Benefit - Meat customers develop a preference for one store. When your private label chicken wins a customer, you win a customer for all of your products and increase your profitability throughout the store. QUALITY Consumer Loyalty - Customers will try your new products on the strength of your reputation for quality. Positive Influence - Because the quality of your private label chicken equals or surpasses national brands it will help sell all your meats and perishables. VALUE Pricing - You, the retailer, get a superior quality product at a better price: Private label producers offer lower prices due to lower overheads and marketing budgets, and with no extensive national brand advertising. Decisions on how to best promote the product are yours. Flexibility - Private label chicken is a unique program, customized to your individual sales objectives and requirements. Unlike other suppliers, whose set programs mean additional waste and costs to absorb, private producers serve your requirements.
Private label chicken offers your customers a better product... wins their loyalty... and promotes acceptance of all store brand products. It adds up to improved sales and profit margins storewide.
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Why Mountaire?
CUSTOMIZATION Partnership - As your strategic partner, Mountaire first determines your needs, then creates a comprehensive program that satisfies your standards, packaging, pricing, inventory and delivery requirements. EDI/CRP - Our capabilities are state-of-the-art, including computerized purchase orders and a continuous replenishment system. Specialty Items - Mountaire offers a premium low-fat line of skinless, boneless chicken cuts, targeting the growing segment of health-concious consumers.
QUALITY The Best! - Flavorful, tender Mountaire chicken meets or exceeds the quality of any other brand. Your product standards are our product standards. Controlled Vacuum Packaging (CVP), rather than blast freezing, gives Mountaire chicken superior freshness, too. Packaging - Distinctive professional packaging enhances your label recognition with top-quality appearance. Your chicken looks store-prepared, not generic. Customers will like the clear, leak-proof Cryovac® film which seals each package cleanly. Packages are available in several sizes, and your label will be positioned exactly where you want it.
RELIABILITY Fill and Delivery - Mountaire's record is outstanding. Our 99% order-fill rate and 97% on-time delivery rate are the result of careful planning and the company's regional locations. Ongoing Support - Mountaire personnel are always available. We strive to be excellent listeners and immediate respondents.
Communication is the key to Mountaire's great service. In customizing to meet your needs and in fulfilling them with a superior product, we're a partner you can count on.
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